content creator faq
How the application process works
Once the form opens, you’ll be able to apply right here on the site.
After submitting your application, our content creator coordinator will reach out to you by email with more information.
Heads up: Don’t forget to check your spam folder!
We send out confirmations and further information on a rolling basis.
All applications will be reviewed and you will receive confirmation and next steps by email.
Pitch Deck 2026
Link to → Pitch Deck
Preliminary Floor Plan
Link to → Preliminary floor plan
Who can apply as a content creator?
Anyone creating content related to gaming, esports, pop culture, or creative communities is welcome to apply. This includes streamers, YouTubers, TikTok creators, podcasters, photographers, and writers—regardless of audience size.
What is Malmö Game Week for content creators?
MGW is a meeting place for gamers, players, exhibitors and content creators. As a creator, you’ll have the opportunity to gain visibility, create content, connect with your audience, and collaborate with others in the gaming community.
What kind of collaboration are you looking for?
We’re looking for creators who want to build excitement before, during, and after the event. This could include:
Pre-event streams or announcements
Social media content and challenges
Interviews with guests or attendees
Behind-the-scenes coverage
Live content from the venue
We value creative ideas and authentic engagement over just promotion.
Is this a paid collaboration?
Some collaborations may be compensated depending on scope, audience, and format.
However, we also offer non-paid collaborations that include:
Exclusive access to the event
Networking opportunities
Exposure through MGW channels
Press/creator accreditation
Details are discussed individually after your application.
What do I get as a content creator?
TBA
Can I create content freely at the event?
Yes, content creation is encouraged!
However, certain areas or activities may have restrictions (e.g. private booths, exclusive sessions). You’ll receive guidelines before the event.
Do I need a large audience to apply?
No. We care more about:
Your creativity
Your consistency
Your engagement with your audience
Micro-creators with strong niche communities are absolutely welcome.
Can I collaborate with MGW before the event?
Yes, that’s actually something we prioritize.
We’re especially interested in creators who want to:
Build hype leading up to MGW
Engage their audience with themed content
Be part of the event narrative early on
What platforms do you support?
We work with creators across all platforms, including:
Twitch
YouTube
TikTok
Instagram
Can I propose my own content ideas?
Absolutely, that’s encouraged.
We’re looking for creators who want to co-create, not just cover the event.
Who can I talk to if I need help?
Start by contacting the content creator coordinator – they’re here to help with your schedule, support needs, or if you have any other questions.
Got other questions?
Email us at → info@malmogameweek.com